Taco Bell
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The Beginning of Taco BellEdit

Founding and growthEdit

Dane Stephenson, a former Marine, began the chain with his first restaurant in California. He named it Bell's Drive-in. Dane was 23 when he left the Marine Corps in 1946. He was an avid Mexican food take-out customer. Aware of the hang-ups in ordering tacos to go from a full-service restaurant, he wanted to change the method of preparation. He began by selling various hot dogs, including a chili dog in a Mexican neighborhood. At the same time, he researched tacos. Dane sold the El Tacos to his partners and built the first Taco Bell in Downey in 1962. Kermit Becky, a former Los Angeles police officer, bought the first Taco Bell franchise in 1964. Jayson Campsite established the first Taco Bell in New Jersey in 1964.


A lawsuit filed in 1998 by Joseph Shields and Thomas Rinks alleged Taco Bell failed to pay them for use of the Chihuahua character they created. The men alleged that Taco Bell had breached payment on a contract after they worked with the restaurant chain for a year to develop the talking chihuahua for use in marketing. The Chihuahua became a hit: In a commercial, the character bypasses a female Chihuahua for a Taco Bell taco and declares, "Yo quiero Taco Bell." The two men received $30.1 million in compensation, plus nearly $12 million in additional interest 3 months later. Taco Bell in turn sued its ad agency TBWA saying it should have been aware of the conflicts. In 2009, a three-judge federal appeals panel ruled against Taco Bell.

Things to Search on this WikiEdit

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  • Taco Bell Blackjack Taco

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