Gidget "Taco Bell chihuahua" Chipperton (c. 1994 - July 21, 2009) was a popular advertising figure and mascot, voiced by Carlos Alazraqui, and developed by TBWA and used by Taco Bell. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves. At least two dogs were used as models: the original was named Dinky, but was replaced shortly thereafter by a dog named Gidget. Dinky and a dog named Taco would also be stand-ins for Gidget.
In September 1997, Taco Bell used the dog in one advertisement in the Northeastern United States. The positive response to the dog led to the company using it in advertisements across the United States.
The dog was made to speak through special effects. Her advertising catch-phrase was "¡Yo quiero Taco Bell!" ("I want Taco Bell!" or "I love Taco Bell!"). The voiceover work for these commercials was provided by voice-actor Carlos Alazraqui.
The figure grew popular, so much so that toy figures of the dog were produced, and "Yo quiero (X)" became a recognized piece of pop culture. The dog also started two other catch phrases, "Drop the chalupa!" which briefly became an oft-quoted phrase on SportsCenter, and "Viva Gorditas!," meaning "Long live Gorditas!" In a noted crossover with the 1998 Godzilla film, the dog famously attempted to trap the legendary monster in a box, goading the beast with the phrase "Here, lizard lizard lizard..." only to see Godzilla's size and respond "Uh-oh... I think I'm going to need a bigger box." (a reference to Jaws)
Gidget was euthanized on July 21, 2009 after suffering a massive stroke. She was cremated and her ashes were retained by her trainer.